If you have a local online business, you're only going to be as successful as how many customers you have. Being strictly online, it's hard to attract people to your website because you don't have a storefront for curious passersby to walk into. You advertise online to social media sites, but you are limited in this area as well because the people who are mainly going to see your posts are people who already follow your business or 'like' you on the sites you subscribe to. You need to think outside the box when you want to gain exposure for your online business. Use these tips, and you can reach a new audience all across your state.
Mobile billboard advertising
You've seen those large semis on the freeway brandishing the brands they carry cargo for, right? This is called mobile advertising. The companies that advertise on these trucks want their customers to remember their company no matter where their business is located or where their trucks go. You can do this yourself in your own way by hiring a sign company to create a sign that you can place on your vehicle. Everywhere you drive, whether you are buying gas, going to the grocery store, or enjoying a trip to the mall, your car can be a mobile advertisement for you brandishing your website and company name.
Your online website doesn't have to have anything to do with crafts, but you want to advertise to an audience in these kinds of arenas anyway. Why? Because people all over your state love to frequent craft fairs and you can advertise very effectively at one of these. Contact booth renters and ask if they would mind promoting your online business in some small way in their booth. You want to make sure you try to share booth space with someone who sells crafts that are related in some way to what you offer. If your online website sells homemade dog treats, choose to work with a booth that sells their own homemade fare. If your website is about selling antiques, you want to work with a booth that sells home goods and accessories.
You can hand out bumper stickers, magnets, and other items with your website on them discreetly at craft fairs. If you can't find anyone to rent a booth with, consider walking around a craft fair and handing out promotional items to people as they browse. Since people are already in the mood to be approached and sold to (it's a craft fair, after all, and sellers are very competitive), they won't take offense to your unique advertising approach.
You can use mobile billboard advertising and craft fairs to make your online business more affluent in your area. Stay motivated and advertise in any way you can, and you can be very successful in gaining new customers.