When it comes to organizing a social event, things can really get hectic. The whole thing boils down to whether you can sell tickets. If no one shows up your event, it all falls apart. So, you need a solid marketing plan to ensure that you can sell plenty of tickets. Here are three tips for boosting ticket sales and ensuring that your social event doesn't fail due to lack of attendees:
Make Sure to Offer Early Bird Specials
There are going to be some people who are going to want to make sure that they have tickets to attend your social event no matter what. It is these individuals who are going to want to buy tickets the moment that they go on sale. Once they purchase, they'll tell everyone that they have already purchased their tickets, which will get the ball rolling for more ticket sales. There are also going to be individuals who will want to purchase early in order to gain access to a slight discount. So, you can create a marketing strategy that targets both of these groups at the same time, which will make them happy by giving them exactly what they want, while also increasing your ticket sales right off the bat. Just remember to stick a time frame on the early bird special so that ticket buyers know that there is a cut-off time and date to this fantastic opportunity.
Consider Offering Incentives to Purchase Whole Tables
Social events are for people to get together and enjoy one another's company. They are a great opportunity for individuals to get together with friends, colleagues and even family. For that reason, this is a fantastic chance for you to market the benefits of purchasing an entire table instead of single tickets. To incentivize ticket buyers to purchase a whole table, you should offer 10 tickets (or the number of seats at a table) for the price of 8 or 9 tickets. An alternative promotion could be to book an entire table and receive two complimentary bottles of wine upon arrival.
Run Giveaways and Competitions on Social Media
Leading up to the day of the actual event, you should consider running giveaways, competitions and the like on social media networks, such as Facebook, Twitter and Instagram. For each ticket that someone purchases, they can receive entries into raffle drawings that will be held at the event. Prizes can be specifically related to the event or they can be anything that you'd like, including gift certificates, spa packages, concert tickets, etc. The prizes really depend on the size of the event that you are holding.